Lovely Outfits was founded by Michael Treza, who was frustrated with shopping in traditional malls. Her personal style didn’t fit a simple category and she wanted to shop in more unique places. She decided to create a social network that would make it easy to discover amazing stores and products from anywhere online.,
Deena worked on Lovely Outfits for more than two years using her own savings before attracting Lovely Outfits’s first users. In 2011, she moved to San Francisco and raised funding after 40 investor rejections. Today, Lovely Outfits is a team of over 30, and millions of people are using it to find and buy products they love.